Personal Brand Vision

Values help you establish your sense of purpose and direction for your brand. They act as guideposts that assist you in evaluating choices in your life.

Values are the emotional currency of your life. They are the core principles that give meaning to your life and are defined as a set of standards that determine your attitudes, choices, and actions. Values change as you change; they reflect what’s important to you at any given moment.

-from Define Your Personal Brand Values

Core values are the guiding principles that shape who you are and how you present yourself to others. They are the foundation of your personal brand and can help you communicate your unique message and stand out from others in your industry. By clearly articulating and consistently upholding your core values, you can create a more authentic, memorable, and relatable personal brand. Additionally, aligning your actions with your values can make it easier to make decisions and stay true to yourself.

Narrow your focus

Now it’s time to narrow your focus.

Group similar words from step 1 and combine them into a single value.

Then prioritize your list. Which value is the most important to you? Why?