Welcome to the wonderful world of fonts, where choosing the right one can make your message shine and choosing the wrong one can make your audience cringe. Get ready to learn the ins and outs of font selection and become a typography master!

Fonts Help Create a Brand Identity

Your brand messaging and design can be greatly impacted by the font you choose, so it’s important to select the right one.

There are many font styles to choose from, each with its own unique characteristics and uses. For example, sans-serif fonts are more modern and clean, while serif fonts are traditional and classic. Script fonts can convey a more sophisticated and elegant image.

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DON’T Use ChatGPT to Help Choose Fonts

• ChatGPT will lie to you about fonts!

Individual Task: Use Google Fonts to Choose Fonts for your Brand

• You are going to need 2 fonts for your documents.
  • A font for your heading: It can be stylized.
  • A font for the text: It should be highly readable.
• You may need a third font for your logo/company name.

We are using Google Fonts because they are available for use on the web and in design apps like Canva. Adobe has separate fonts, but there is some overlap. If you need to work in Adobe Products, you will need to find a font to substitute.

Use this guide as a starting point. You can choose right from the guide.

https://www.canva.com/learn/best-google-font-combinations/

Team Task: Compare Fonts and Decide on Your Brand Fonts

Compare the fonts you chose individually and choose a final set of 2-3 fonts.

Team Task: Write a Description of Fonts that You Chose

Choose two or three fonts and write a short description of why they are a good fit for your brand. If you chose from the guide, you can use language from the guide.