Think of branding guidelines like a secret recipe for your business’s success. Without it, your branding efforts might end up like a bland soup. But with the right ingredients, you’ll have a recipe for a branding feast that will leave your customers craving for more.

Why Brand Guidelines

Welcome back, young entrepreneurs! In this lesson, we will be discussing branding guidelines and how they can help you strengthen your brand identity. A brand is much more than just a logo or a name – it is the entire experience that a customer has with a company. Developing a strong brand identity is a crucial aspect of entrepreneurship, as it can help businesses differentiate themselves from competitors and build a loyal customer base.

Your brand guidelines will include:

• Product Description
• Mission and Vision Statement
• Logo
• Slogan
• Colors
• Fonts
• Packaging and Images

Examples

Here are some great examples:

https://www.ebaqdesign.com/blog/brand-guidelines#l95a

Create your Guidelines

Canva has some great templates to get you started.

https://www.canva.com/presentations/templates/brand-guidelines/